Mitali Yeole

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Contact

Mitali Yeole

Projects

Explorations

Contact

Contact

Mitali Yeole

Projects

Explorations

Contact

Contact

A Smoother Journey for Every Traveller

Nutri
Buddy

Kedesigning the ike le weosite to make train travel planning simpler, faster and more user-friendly for all kinds of travellers.

Timeline: 4 weeks

Tools: FigJam, Figma Make

Focus: UX Research & UI Design

DESIGN PROCESS

DESIGN PROCESS

DESIGN PROCESS

From problem to product.

01 DISCOVER

01 DISCOVER

Understand

Understand

The problem and user behaviour.

The problem and user behaviour.

02 DEFINE

02 DEFINE

Focus

Focus

Turn research into users, journeys and a clear HMW.

Turn research into users, journeys and a clear HMW.

03 DEVELOP

03 DEVELOP

Structure

Structure

Explore ideas, flows and information structure.

Explore ideas, flows and information structure.

04 DELIVER

04 DELIVER

Design & Test

Design & Test

Design, test and improve the experience.

Design, test and improve the experience.

01 HISTORIC VIEW

01 HISTORIC VIEW

01 HISTORIC VIEW

Exploring Shading

Pencil Colours

Water Colours

Sketch Pens

01 DISCOVER

01 DISCOVER

01 DISCOVER

Understanding the Problem.

THE BRIEF

IRCTC is one of the most used travel platforms in India, but the current website teels outdated, cluttered and confusing for many users. Our goal was to make the experience simpler, more intuitive and accessible for all.

Train ticket booking and tour package booking journeys were selected to be redesigned.

SECONDARY RESEARCH

PRIMARY RESEARCH

Interviews & Survey Forms

Interviews & Survey Forms

Revealed user concerns and challenges.

Revealed user concerns and challenges.

Observations

Observations

Identified user behaviours and struggles.

Identified user behaviours and struggles.

EXISTING WEBSITE

EXISTING WEBSITE

EXISTING WEBSITE

Where users get stuck.

Finding

Finding

Train booking and tour packages

Train booking and tour packages

Train Options

Train Options

Right train, reload, filter options

Right train, reload, filter options

Train Options

Train Options

Right train, reload, filter options

Right train, reload, filter options

Train Options

Train Options

Right train, reload, filter options

Right train, reload, filter options

“Users want the reliability of IRCTC, but with the clarity and ease of modern travel platforms.”

“Users want the reliability of IRCTC, but with the clarity and ease of modern travel platforms.”

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

Journey 1: Train Ticket Booking

FEATURES

IRCTC

MAKEMYTRIP

IXIGO

Search & Compare

Search & Compare

Data-rich, cluttered

Well-structured cards

Visual cards, color-coded

Filters

Filters

Basic, limited options

Modern toggles

Simple, interactive

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

Journey 2: Tour Package Booking

FEATURES

IRCTC

MAKEMYTRIP

KESARI

View Packages

View Packages

Scroll to see options

Quick view with categories

Compare 3 at once

Apply Filters

Apply Filters

Basic & scattered filters

Detailed filters by vibe

Easy sliders for price & days

INSIGHT

INSIGHT

Everyone wants clarity, simple communication, and visibility to support student success.

Everyone wants clarity, simple communication, and visibility to support student success.

02 DEFINE

02 DEFINE

Personas & Empathy Maps According to Journeys

Journey 1

ADITI, 33

Marketing Consultant · Bengaluru

Needs fast last-minute booking without repeating details.

Wants notifications, live train tracking and coach position.
Frustrated by login, payment failure and weak tracking.

SAYS

SAYS

“I spend too much time managing things that should be simple.”

“I spend too much time managing things that should be simple.”

THINKS

THINKS

“Where can I find the information I need?”

“Where can I find the information I need?”

FEELS

FEELS

Overwhelmed, disengaged or uncertain.

Overwhelmed, disengaged or uncertain.

DOES

DOES

Check messages, searches for updates and asks for clarification.

Check messages, searches for updates and asks for clarification.

Journey 2

AVINASH, 42

Teacher · Delhi

Needs visible inclusions, photos, reviews and flexible options.
Wants enjoyable, affordable family trips.

Feels anxious when prices, inclusions or payment outcomes are unclear.

SAYS

SAYS

“I spend too much time managing things that should be simple.”

“I spend too much time managing things that should be simple.”

THINKS

THINKS

“Where can I find the information I need?”

“Where can I find the information I need?”

FEELS

FEELS

Overwhelmed, disengaged or uncertain.

Overwhelmed, disengaged or uncertain.

DOES

DOES

Check messages, searches for updates and asks for clarification.

Check messages, searches for updates and asks for clarification.

AS IS JOURNEY

AS IS JOURNEY

AS IS JOURNEY

Too much effort.

Journey 1

01

01

Login & Search

Login & Search

CAPTCHA and repeated login leave users frustrated

CAPTCHA and repeated login leave users frustrated

02

02

Compare Options

Compare Options

Long lists make comparing fares and classes confusing

Long lists make comparing fares and classes confusing

03

03

Details & Payment

Details & Payment

Re-entering details feels tiring and payment creates stress

Re-entering details feels tiring and payment creates stress

04

04

Confirmation & Refund

Confirmation & Refund

Delayed updates and refunds leave users dissatisfied

Delayed updates and refunds leave users dissatisfied

Journey 2

01

01

Discover & Search

Discover & Search

Dull visuals make users uninterested to view packages

Dull visuals make users uninterested to view packages

02

02

Search & Review

Search & Review

Long lists and unclear details feel overwhelming

Long lists and unclear details feel overwhelming

03

03

Customize & Pay

Customize & Pay

Limited choices and high prices make users hesitant

Limited choices and high prices make users hesitant

04

04

Confirmation & Planning

Confirmation & Planning

Basic confirmation leaves users relieved

Basic confirmation leaves users relieved

HOW MIGHT WE?

HOW MIGHT WE?

How might we redesign IRCTC to provide a smooth, enjoyable experience and build brand loyalty?

How might we redesign IRCTC to provide a smooth, enjoyable experience and build brand loyalty?

03 DEVELOP

03 DEVELOP

Turn friction into features.

Train Booking

Train Booking

Tour Package

Tour Package

Live train status on the ticket page

Live train status on the ticket page

Theme-based package categories with visuals.

Theme-based package categories with visuals.

1st and 2nd berth preferences.

1st and 2nd berth preferences.

Filters for dates, duration and travellers.

Filters for dates, duration and travellers.

Waitlist probability and alternate routes.

Waitlist probability and alternate routes.

Customise packages with live price updates.

Customise packages with live price updates.

Calendar showing seat availability.

Calendar showing seat availability.

Visual itineraries, destination photos and reviews.

Visual itineraries, destination photos and reviews.

Rebook button for past journeys.

Rebook button for past journeys.

Multi-city trip builder and loyalty tiers.

Multi-city trip builder and loyalty tiers.

TO BE JOURNEY

TO BE JOURNEY

TO BE JOURNEY

Clearer from start to finish.

Journey 1

01

01

Login & Search

Login & Search

Quick OTP login, smart search make the process feel easy

Quick OTP login, smart search make the process feel easy

02

02

Compare Options

Compare Options

Clear prices, seats and classes make choosing exciting

Clear prices, seats and classes make choosing exciting

03

03

Details & Payment

Details & Payment

Autofill and secure payment make users feel confident

Autofill and secure payment make users feel confident

04

04

Tracking & Refund

Tracking & Refund

Live updates, easy refunds keep users relaxed

Live updates, easy refunds keep users relaxed

Journey 2

01

01

Discover & Search

Discover & Search

Visual packages and smart filters make discovery exciting

Visual packages and smart filters make discovery exciting

02

02

Compare Packages

Compare Packages

Ratings, reviews and prices make choosing easier

Ratings, reviews and prices make choosing easier

03

03

Customize & Pay

Customize & Pay

Flexible options make users feel confident and empowered

Flexible options make users feel confident and empowered

04

04

Trip Management

Trip Management

Live updates, complete trip view make travel feel joyful

Live updates, complete trip view make travel feel joyful

TASK FLOW

TASK FLOW

TASK FLOW

One key task: log a meal.

Journey 1

Journey 2

INFORMATION ARCHITECTURE

INFORMATION ARCHITECTURE

Organise the platform by role.

04 DELIVER

04 DELIVER

Making wireframes.

WHAT I CHECKED

WHAT I CHECKED

Can users see the main action? Is important information grouped together? Can the screen be understood quickly?

Can users see the main action? Is important information grouped together? Can the screen be understood quickly?

STYLE GUIDE

STYLE GUIDE

STYLE GUIDE

Turn the structure into a clear interface.

COLOURS

COLOURS

I chose blue + cyan for trust, reliability, focus, modern digital feel.

I chose blue + cyan for trust, reliability, focus, modern digital feel.

BUTTONS + TABS

BUTTONS + TABS

Syne + Plus Jakarta Sans added a bold, tech-forward personality.

Syne + Plus Jakarta Sans added a bold, tech-forward personality.

TYPOGRAPHY

TYPOGRAPHY

Syne + Plus Jakarta Sans added a bold, tech-forward personality.

Syne + Plus Jakarta Sans added a bold, tech-forward personality.

CARDS

CARDS

Syne + Plus Jakarta Sans added a bold, tech-forward personality.

Syne + Plus Jakarta Sans added a bold, tech-forward personality.

COLOURS

I chose blue + cyan for trust, reliability, focus, modern digital feel.

TYPOGRAPHY

Syne + Plus Jakarta Sans added a bold, tech-forward personality.

BUTTONS + TABS

Syne + Plus Jakarta Sans added a bold, tech-forward personality.

CARDS

Syne + Plus Jakarta Sans added a bold, tech-forward personality.

LOW FIDELITY USER INTERFACE

LOW FIDELITY USER INTERFACE

LOW FIDELITY USER INTERFACE

Turn the structure into screens.

Home Screen

Teacher Student progress checking dashboard

Student ai lead catch up

Parents can check homework

Message & Chat

Calendar and Event

USABILITY TESTING

USABILITY TESTING

USABILITY TESTING

Test, listen, improve.

TEST GOALS

TEST GOALS

Can parents log a meal without confusion?
Are tips and suggestions clear?
Do alerts and setup make sense?

Can parents log a meal without confusion?
Are tips and suggestions clear?
Do alerts and setup make sense?

FEEDBACK 01

FEEDBACK 01

Too Corporate

Too Corporate

The blue-cyan palette made EduMinds feel more like a SaaS/tech product than a learning platform.

Too AI-like

FEEDBACK 02

FEEDBACK 02

Make the next action obvious.

Make the next action obvious.

Connect tips and alerts to a useful action.

HIGH FIDELITY USER INTERFACE

HIGH FIDELITY USER INTERFACE

HIGH FIDELITY USER INTERFACE

Turn the structure into screens.

Round Trip Train Journey Booking

Live Status Tracking

Tour Package Details

Tour Package Options

Upcoming and Past Trips

Customise Packages

POST FEEDBACK

POST FEEDBACK

POST FEEDBACK

Design changes after testing.

BEFORE

BEFORE

AFTER

AFTER

Darker screens and less supporting detail made some information.

Darker screens and less supporting detail made some information.

Darker screens and less supporting detail made some information.

Darker screens and less supporting detail made some information.

Darker screens and less supporting detail made some information.

Darker screens and less supporting detail made some information.

Darker screens and less supporting detail made some information.

Darker screens and less supporting detail made some information.

TAKEAWAY

TAKEAWAY

TAKEAWAY

Less guesswork. More confidence.

NutriBuddy turns a stressful nutrition decision into a simpler daily routine. The final direction focuses on one simple idea: give parents clear, meal-by-meal guidance without overwhelming them with information.