Mitali Yeole

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Mitali Yeole

Projects

Explorations

Contact

Mitali Yeole

Projects

Explorations

Contact

NutriBuddy

Nutri
Buddy

NutriBuddy is a nutrition-focused mobile app concept that helps parents and caregivers make informed food choices for children aged 4–6 through simple meal guidance and nutrition tracking.

Timeline:
4 weeks

Tools:
Figma, ChatGPT

Focus:
UX Research, UX Strategy & UI Design

View App

DESIGN PROCESS

From insight to interface.

01 DISCOVER

Understand nutrition challenges and caregiver needs.

02 DEFINE

Identify key pain points and design opportunities.

03 DEVELOP

Explore solutions, user journeys and task flows.

04 DELIVER

Design, review and refine the final interface.

01 DISCOVER

Understanding the Problem

THE BRIEF

Healthy eating habits begin in early childhood, but caregivers may struggle with meal planning, portion sizes and reliable nutrition advice.

NutriBuddy aims to make everyday nutrition decisions simpler, clearer and more manageable.

SECONDARY RESEARCH

STAKEHOLDERS

Parents

Grandparents

Teachers

Nannies

PRIMARY RESEARCH

Interviews & Survey Forms

Observations

RESEARCH INSIGHTS

What the research showed.

How much time do you get to spend with your child on weekends?

65 Responses

Who takes care of your child while you’re at work?

65 Responses

What’s your favourite activity to enjoy with your child?

65 Responses

17

PARENTS

Unsure about correct portion sizes and often follow family habits.

6

GRANDPARENTS

Rely on traditional recipes and may not know newer guidelines.

4

NANNIES

Find children's snacking difficult to manage.

3

TEACHERS

Notice children eating at irregular times.

25

FAMILIES

Half used screens to distract children during meals.

2

NUTRITIONISTS

Reports show low iron/calcium in about 30% of children.

02 DEFINE

Turn research into a user.

PERSONA 1: RIYA

Busy parent, 5 yr old child

Wants:
quick nutrition guidance without extra research.

Struggle:
screens become an easy meal-time solution.

PERSONA 2: MEENA

grandmother, weekday caregiver

Wants:
combine familiar recipes with newer nutrition guidance.

Struggle:
finds apps overwhelming and complicated.

EMPATHY MAP

What users say, think, feel and do.

SAYS

“Is this portion size right?”
“I don't have time to look this up.”

THINKS

“Am I doing enough?”
“There is too much conflicting advice.”

FEELS

Guilty or overwhelmed
relieved when guidance is simple.

DOES

Falls back on habits or screens
seeks expert help only.

AS IS JOURNEY

Find the gap in today's routine.

Meal Time

What or how much should I serve?

Fallback

Screens become the easiest option.

No quick check

No easy way to know if the meal is balanced.

Delayed expert help

Advice may come only later.

Uncertainty

The parent stays uncertain about daily choices.

HOW MIGHT WE?

How might we help parents make better everyday nutrition decisions without adding more work?

03 DEVELOP

Explore before choosing.

GAME

Engaging, but may not be useful every day.

POSTER OR ADS

Good for awareness, but not ongoing support.

APP

Accessible and trackable during daily routines.

BOOK

Informative, but less convenient during busy routines.

CHOSEN DIRECTION

An app gives parents guidance that is available when they actually need it.

TO BE JOURNEY

Design a better daily loop.

Open App

See today's overview

Select meal

Choose the meal

Check guidance

food & portion info

Log meal

Save it quickly

Get feedback

simple daily summary

TASK FLOW

One key task: log a meal.

Home

Select meal

Meal details

Check portion

Log & confirm

DESIGN REASON

Keep the main task linear. Parents should not have to open multiple menus to log one meal.

INFORMATION ARCHITECTURE

All features on the app.

Home

Meals

Chat

Profile

Dashboard
Today's meals
Summary
Quick actions

Dashboard
Today's meals
Summary
Quick actions

Dish details
Instructions
Calories
Quantity + time

Dish details
Instructions
Calories
Quantity + time

Parent chat
Occupation
Status tracker

Parent chat
Occupation
Status tracker

Child details
Allergies
Deficiencies
Reports

Child details
Allergies
Deficiencies
Reports

04 DELIVER

Structure before styling.

WHAT I CHECKED

Can users see the main action? Is important information grouped together? Can the screen be understood quickly?

LOW FIDELITY USER INTERFACE

Turn the structure into screens.

USABILITY TESTING

Test, listen, improve.

Test Goals

Can parents log a meal?
Are tips and suggestions clear?
Do alerts and setup make sense?

Can parents log a meal?
Are tips and suggestions clear?
Do alerts and setup make sense?

Key Feedback

colours felt too dark
more detail was needed
next action was unclear
clear tips & alerts

Design Changes

lighter, calmer screens
more explanatory content
clearer next action
connected tips & alerts

POST FEEDBACK

Design changes after testing.

BEFORE

Heavy visual treatment

Darker screens and less supporting detail made some information.

AFTER

Lighter + more explanatory

Use softer backgrounds, clearer cards and more context.

HIGH FIDELITY USER INTERFACE

Turn the structure into screens.

TAKEAWAY

Less guesswork. More confidence.

NutriBuddy turns a stressful nutrition decision into a simpler daily routine. The final direction focuses on one simple idea: give parents clear, meal-by-meal guidance without overwhelming them with information.