App that helps parents to understand meals, portions and nutrition without making everyday decisions feel complicated.
From problem to product.
A simple four-step process kept the project focused.
Understanding the Project.
Start with the problem, people and existing behaviour.
THE BRIEF
Nutrition for children aged 4–6.
STAKEHOLDERS
Parents
Grandparents
Teachers
Nannies
SECONDARY RESEARCH
PRIMARY RESEARCH
What the research showed.
The main patterns were simple and consistent.
Turn research into a user.
Personas make the problem easier to design for.
What users say, think, feel and do.
Helped connect research findings to real emotions and behaviours.
Find the gap in today's routine.
The problem happens when parents need a quick answer but don't have one.
Explore before choosing.
Different formats were considered against the user's everyday needs.
Design a better daily loop.
The new experience moves from uncertainty to action.
One key task: log a meal.
The main flow stays short so parents can finish it without unnecessary steps.
Organise around real tasks.
Four main areas keep the app easy to navigate.
Structure before styling.
Wireframes were used to check hierarchy before adding visual details.
Make the interface feel calm.
Visual choices support the same goal: less stress and faster understanding.
Turn the structure into screens.
These screens represent the core roles described in the project
Test, listen, improve.
The project tested the meal-logging and recipe flow with 5–6 parents, for around 20–30 minutes per session.
Change: Use lighter, calmer screens.
Change: Explain recommendations and connect them to an action.
Connect tips and alerts to a useful action.
Design changes after testing.
Testing is only useful when feedback changes the design.
Darker screens and less supporting detail made some information.
Use softer backgrounds, clearer cards and more context.
Turn the structure into screens.
These screens represent the core roles described in the project
Less guesswork. More confidence.
NutriBuddy turns a stressful nutrition decision into a simpler daily routine. The final direction focuses on one simple idea: give parents clear, meal-by-meal guidance without overwhelming them with information.