Mitali Yeole

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Mitali Yeole

Projects

Explorations

Contact

Mitali Yeole

Projects

Explorations

Contact

IRCTC Website Redesign

Nutri
Buddy

Kedesigning the ike le weosite to make train travel planning simpler, faster and more user-friendly for all kinds of travellers.

Timeline: 4 weeks

Tools: FigJam, Figma Make

Focus: UX Research & UI Design

View Website

DESIGN PROCESS

From problem to product.

01 DISCOVER

Understand

The problem and user behaviour.

02 DEFINE

Focus

Turn research into users, journeys and a clear HMW.

03 DEVELOP

Structure

Explore ideas, flows and information structure.

04 DELIVER

Design & Test

Design, test and improve the experience.

01 DISCOVER

Understanding the Problem.

THE BRIEF

IRCTC is one of the most used travel platforms in India, but the current website teels outdated, cluttered and confusing for many users. Our goal was to make the experience simpler, more intuitive and accessible for all.

Train ticket booking and tour package booking journeys were selected to be redesigned.

SECONDARY RESEARCH

PRIMARY RESEARCH

Interviews & Survey Forms

Revealed user concerns and challenges.

Observations

Identified user behaviours and struggles.

EXISTING WEBSITE

Where users get stuck.

Finding

Train booking and tour packages

Train Options

Right train, reload, filter options

Train Options

Right train, reload, filter options

Train Options

Right train, reload, filter options

“Users want the reliability of IRCTC, but with the clarity and ease of modern travel platforms.”

COMPETITIVE ANALYSIS

Journey 1: Train Ticket Booking

FEATURES

IRCTC

MAKEMYTRIP

IXIGO

Search & Compare

Data-rich, cluttered

Well-structured cards

Visual cards, color-coded

Filters

Basic, limited options

Modern toggles

Simple, interactive

COMPETITIVE ANALYSIS

Journey 2: Tour Package Booking

FEATURES

IRCTC

MAKEMYTRIP

KESARI

View Packages

Scroll to see options

Quick view with categories

Compare 3 at once

Apply Filters

Basic & scattered filters

Detailed filters by vibe

Easy sliders for price & days

INSIGHT

Everyone wants clarity, simple communication, and visibility to support student success.

02 DEFINE

Personas & Empathy Maps According to Journeys

Journey 1

ADITI, 33

Marketing Consultant · Bengaluru

Needs fast last-minute booking without repeating details.

Wants notifications, live train tracking and coach position.
Frustrated by login, payment failure and weak tracking.

SAYS

“I spend too much time managing things that should be simple.”

THINKS

“Where can I find the information I need?”

FEELS

Overwhelmed, disengaged or uncertain.

DOES

Check messages, searches for updates and asks for clarification.

Journey 2

AVINASH, 42

Teacher · Delhi

Needs visible inclusions, photos, reviews and flexible options.
Wants enjoyable, affordable family trips.

Feels anxious when prices, inclusions or payment outcomes are unclear.

SAYS

“I need clear information before booking a family trip.”

THINKS

“Will this experience be suitable and affordable for my family?”

FEELS

Anxious and uncertain.

DOES

Compares prices, reviews, photos and inclusions.

AS IS JOURNEY

Too much effort.

Journey 1

Login & Search

CAPTCHA and repeated login leave users frustrated

Compare Options

Long lists make comparing fares and classes confusing

Details & Payment

Re-entering details feels tiring and payment creates stress

Confirmation & Refund

Delayed updates and refunds leave users dissatisfied

Journey 2

Discover & Search

Dull visuals make users uninterested to view packages

Search & Review

Long lists and unclear details feel overwhelming

Customize & Pay

Limited choices and high prices make users hesitant

Confirmation & Planning

Basic confirmation leaves users relieved

HOW MIGHT WE?

How might we redesign IRCTC to provide a smooth, enjoyable experience and build brand loyalty?

03 DEVELOP

Turn friction into features.

Train Booking

Tour Package

Live train status on the ticket page

Theme-based package categories with visuals.

1st and 2nd berth preferences.

Filters for dates, duration and travellers.

Waitlist probability and alternate routes.

Customise packages with live price updates.

Calendar showing seat availability.

Visual itineraries, destination photos and reviews.

Rebook button for past journeys.

Multi-city trip builder and loyalty tiers.

TO BE JOURNEY

Clearer from start to finish.

Journey 1

Login & Search

Quick OTP login, smart search make the process feel easy

Compare Options

Clear prices, seats and classes make choosing exciting

Details & Payment

Autofill and secure payment make users feel confident

Tracking & Refund

Live updates, easy refunds keep users relaxed

Journey 2

Discover & Search

Visual packages and smart filters make discovery exciting

Compare Packages

Ratings, reviews and prices make choosing easier

Customize & Pay

Flexible options make users feel confident and empowered

Trip Management

Live updates, complete trip view make travel feel joyful

INFORMATION ARCHITECTURE

Organise the platform by role.

TASK FLOW

One key task: log a meal.

Journey 1

Journey 2

04 DELIVER

Making wireframes.

WHAT I CHECKED

Can users see the main action? Is important information grouped together? Can the screen be understood quickly?

LOW FIDELITY USER INTERFACE

Turn the structure into screens.

Home Screen

Teacher Student progress checking dashboard

Student ai lead catch up

Parents can check homework

Message & Chat

Calendar and Event

USABILITY TESTING

Test, listen, improve.

TEST GOALS

Can users book tickets easily?

Is train information clear?
Is payment and confirmation simple?

FEEDBACK 01

Simplify the Booking Flow

Reduce clutter and make navigation easier.

FEEDBACK 02

Make the Next Action Obvious.

Use clear buttons and step-by-step guidance.

HIGH FIDELITY USER INTERFACE

Turn the structure into screens.

Round Trip Train Journey Booking

Live Status Tracking

Tour Package Details

Tour Package Options

Upcoming and Past Trips

Customise Packages

POST FEEDBACK