Ekla Chalo Re
Challenge to motivate people to try things alone instead of waiting for company over a course of 7 days
Duration
3 weeks
Methods
Experiments
Focus
Behavioural Design
About the project
01
Problem Statement
People avoid going out alone because they wait for others. People avoid going out alone because they wait for others.
02
Behavioural Insights
People overthink social risk, doubt themselves. People overthink social risk, doubt themselves.
03
Hypothesis
If we add external motivation, create small daily tasks, people will start doing things alone more confidently.
Do task alone, share proof, get points
Kept people involved through points and memes
Participation and Active Hours
Data Proof, Collection & Analysis, Attempts per Tasks
Point Distribution and Winners
Principles of Persuasion Observed
Commitment
Social Proof
Reciprocity
