Chakra Journey
Nutri
Buddy
A board-and-card game that brings mindfulness, playful challenges and emotional connection to the tabletop.
Timeline: 4 weeks
Tools: Figma, ChatGPT
Focus: UX Research & UI Design
DESIGN PROCESS
DESIGN PROCESS
DESIGN PROCESS
From problem to product.
01 DISCOVER
01 DISCOVER
Understand
Understand
The problem and user behaviour.
The problem and user behaviour.
02 DEFINE
02 DEFINE
Focus
Focus
Turn research into users, journeys and a clear HMW.
Turn research into users, journeys and a clear HMW.
03 DEVELOP
03 DEVELOP
Structure
Structure
Explore ideas, flows and information structure.
Explore ideas, flows and information structure.
04 DELIVER
04 DELIVER
Design & Test
Design & Test
Design, test and improve the experience.
Design, test and improve the experience.
01 DISCOVER
01 DISCOVER
01 DISCOVER
What is this project about?
THE BRIEF
People may know that they want to go out, but not know where to go. The choice changes with the moment: sometimes they want a peaceful place, sometimes something fun, social or different.
DESIGN OPPORTUNITY
Instead of asking users to search by place or category first, CityKhoj starts with the experience they want. Mood becomes the shortcut between “I want to go somewhere” and “this place feels right.”
PRIMARY RESEARCH
01
01
Start with the user’s mood
Start with the user’s mood
02
02
Recommend relevant local places
Recommend relevant local places
03
03
Move quickly from discovery to decision
Move quickly from discovery to decision
RESEARCH INSIGHTS
RESEARCH INSIGHTS
RESEARCH INSIGHTS
Chakra Knowledge
Discoverability is a problem
Discoverability is a problem
It is difficult to discover unique and lesser-known places in the city.
It is difficult to discover unique and lesser-known places in the city.
Mood affects decisions
Mood affects decisions
Their mood or what they feel like doing influences the places they choose.
Their mood or what they feel like doing influences the places they choose.
Use multiple apps
Use multiple apps
They use 2 or more apps to plan outings (maps, food, reviews, activities).
They use 2 or more apps to plan outings (maps, food, reviews, activities).
INSIGHT
INSIGHT
“Where should I go?” is often easier to answer when we first ask, “What do I feel like doing?”
“Where should I go?” is often easier to answer when we first ask, “What do I feel like doing?”
RESEARCH INSIGHTS
RESEARCH INSIGHTS
RESEARCH INSIGHTS
Existing Chakra Games
It is difficult to discover unique and lesser-known places in the city.
It is difficult to discover unique and lesser-known places in the city.
Their mood or what they feel like doing influences the places they choose.
Their mood or what they feel like doing influences the places they choose.
They use 2 or more apps to plan outings (maps, food, reviews, activities).
They use 2 or more apps to plan outings (maps, food, reviews, activities).
They use 2 or more apps to plan outings (maps, food, reviews, activities).
They use 2 or more apps to plan outings (maps, food, reviews, activities).
INSIGHT
INSIGHT
“Where should I go?” is often easier to answer when we first ask, “What do I feel like doing?”
“Where should I go?” is often easier to answer when we first ask, “What do I feel like doing?”
TASK FLOW
TASK FLOW
MoodBoard Inspirations
DESIGN REASON
DESIGN REASON
Inspirations: Snakes and Ladders, Ludo, Monopoly
Inspirations: Snakes and Ladders, Ludo, Monopoly
TASK FLOW
TASK FLOW
MoodBoard Selected
DESIGN REASON
DESIGN REASON
Selected: Idea Inspired by Ludo
Selected: Idea Inspired by Ludo
GAMEPLAY
GAMEPLAY
GAMEPLAY
A journey made of movement and moments.
MOVE
MOVE
Travel through the seven chakra zones.
Travel through the seven chakra zones.
DRAW
DRAW
Use cards to introduce a new moment.
Use cards to introduce a new moment.
RESPOND
RESPOND
Answer, try a challenge or use a power.
Answer, try a challenge or use a power.
REFLECT
REFLECT
Encounter affirmations and questions.
Encounter affirmations and questions.
REACH CENTER
REACH CENTER
First player to bring all four pawns to the centre wins.
First player to bring all four pawns to the centre wins.
STYLE GUIDE
STYLE GUIDE
STYLE GUIDE
Colour Selections
Chakra Colours
Chakra Colours
Soft colours, clear type, rounded cards and generous spacing keep the experience calm and easy to scan.
Soft colours, clear type, rounded cards and generous spacing keep the experience calm and easy to scan.
Typography
Typography
Soft colours, clear type, rounded cards and generous spacing keep the experience calm and easy to scan.
Soft colours, clear type, rounded cards and generous spacing keep the experience calm and easy to scan.
Symbols
Symbols
Soft colours, clear type, rounded cards and generous spacing keep the experience calm and easy to scan.
Soft colours, clear type, rounded cards and generous spacing keep the experience calm and easy to scan.
Layout
Layout
Soft colours, clear type, rounded cards and generous spacing keep the experience calm and easy to scan.
Soft colours, clear type, rounded cards and generous spacing keep the experience calm and easy to scan.
BOARD ITERATIONS
BOARD ITERATIONS
Find the clearest route around the chakras.
DESIGN REASON
DESIGN REASON
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
CARD ITERATIONS
CARD ITERATIONS
Give every card a recognisable role.
DESIGN REASON
DESIGN REASON
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
CARD ITERATIONS
CARD ITERATIONS
Finalised Card Design.
DESIGN REASON
DESIGN REASON
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
CARD ITERATIONS
CARD ITERATIONS
Make the box part of the journey.
DESIGN REASON
DESIGN REASON
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
CARD ITERATIONS
CARD ITERATIONS
Overall visual language in the game.
DESIGN REASON
DESIGN REASON
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
CARD ITERATIONS
CARD ITERATIONS
Final printed versions.
DESIGN REASON
DESIGN REASON
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
I explored different board layouts, chakra symbols and colour arrangements to improve clarity and consistency.
AS IS JOURNEY
AS IS JOURNEY
AS IS JOURNEY
Reflections and Learnings
01
01
What I Learned
What I Learned
Visual language should be followed throughout
Maintain consistency throughout cards
Visual language should be followed throughout
Maintain consistency throughout cards
02
02
Challenges Faced
Challenges Faced
Combine fun + learning to create deeper engagement
Printing/layout alignment for board & box
Combine fun + learning to create deeper engagement
Printing/layout alignment for board & box